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Beyond the Brick: A LEGO Brickumentary

 

"At LEGO, Growth and Culture Are Not Kid Stuff: An Interview with Jørgen Vig Knudstorp."

 

https://www.lego.com/en-us

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Images:

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https://www.google.com/search?sa=G&hl=en&q=milk+carton&tbm=isch&tbs=simg:CAQSlQEJ7RJvotibUlIaiQELEKjU2AQaAggVDAsQsIynCBpiCmAIAxIovwL5Bp4KzxKbCvIG8wbQEvYGsRS7KKcoojShNL4o5zaxNMA9mzW-NhowU65u-InEog6M4hP_1t2zrFR6IcpOPZWBj85Wtn6qD8SseEghiXdg54GiA7v96zpDfIAQMCxCOrv4IGgoKCAgBEgS3qwhZDA&ved=0ahUKEwjy5tPbk4rfAhXWHTQIHRWXBq8Qwg4IKCgA&biw=1440&bih=692#imgrc=jKn3_6UsGerGkM:

 

https://www.google.com/search?sa=G&hl=en&q=brickcon+seattle+2018&tbm=isch&tbs=simg:CAQSlQEJMuDD2nlfO5YaiQELEKjU2AQaAggVDAsQsIynCBpiCmAIAxIovx68HvwfzB7cF7kevh6pHt0Xpx63K7kr8CGqObgruiupOac5rjmlORowgHevucuCYDWM6P8vFdaDz--YxZH3auDSoPxBWPW7hqMRQoj2F0Ue8OXpgTcP45xLIAQMCxCOrv4IGgoKCAgBEgSLjpC9DA&ved=0ahUKEwjZ0vj-15TfAhWLLHwKHdvxDucQwg4IKCgA&biw=1440&bih=694

 

https://www.google.com/search?sa=G&hl=en&q=lego+island&tbm=isch&source=iu&ictx=1&tbs=simg:CAESqgIJBnOUXl3KsC4angILEKjU2AQaAggVDAsQsIynCBpiCmAIAxIoxx7IHsYehhTFHucIignaF74e4xykNdg8ozWCJKY17CmlIvc9vienORowb5IviFNLfjrs9UVNS81AdQisFPFDHJCmLkoX8f1aiTSEN-jcHslTFV_1MA8Gcm-R_1IAQMCxCOrv4IGgoKCAgBEgTY5D3SDAsQne3BCRqLAQoaCgdwYyBnYW1l2qWI9gMLCgkvbS8wNHRyOHMKGQoGcG9zdGVy2qWI9gMLCgkvbS8wMW41anEKHAoKY29taWMgYm9va9qliPYDCgoIL20vMDF2bmIKGQoFZ2FtZXPapYj2AwwKCi9tLzAzYnQxZ2gKGQoHZmljdGlvbtqliPYDCgoIL20vMDJ4bGYM&fir=4gdZOO5dIlp2OM%253A%252C4yOT3xAQr4HObM%252C_&usg=AI4_-kSLqC8CXIEoWGvPGMdPs293fWg2MQ&ved=2ahUKEwj-y--L2JTfAhWHDnwKHWgYABkQ9QEwAnoECAEQBA#imgrc=4gdZOO5dIlp2OM:

 

https://www.google.com/search?sa=G&hl=en&q=lego+island&tbm=isch&source=iu&ictx=1&tbs=simg:CAESqgIJBnOUXl3KsC4angILEKjU2AQaAggVDAsQsIynCBpiCmAIAxIoxx7IHsYehhTFHucIignaF74e4xykNdg8ozWCJKY17CmlIvc9vienORowb5IviFNLfjrs9UVNS81AdQisFPFDHJCmLkoX8f1aiTSEN-jcHslTFV_1MA8Gcm-R_1IAQMCxCOrv4IGgoKCAgBEgTY5D3SDAsQne3BCRqLAQoaCgdwYyBnYW1l2qWI9gMLCgkvbS8wNHRyOHMKGQoGcG9zdGVy2qWI9gMLCgkvbS8wMW41anEKHAoKY29taWMgYm9va9qliPYDCgoIL20vMDF2bmIKGQoFZ2FtZXPapYj2AwwKCi9tLzAzYnQxZ2gKGQoHZmljdGlvbtqliPYDCgoIL20vMDJ4bGYM&fir=4gdZOO5dIlp2OM%253A%252C4yOT3xAQr4HObM%252C_&usg=AI4_-kSLqC8CXIEoWGvPGMdPs293fWg2MQ&ved=2ahUKEwj-y--L2JTfAhWHDnwKHWgYABkQ9QEwAnoECAEQBA#imgrc=4gdZOO5dIlp2OM:

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Personal Connections

 

“The Cycles of Corporate Branding: The Case of the LEGO Company”

 

"At LEGO, Growth and Culture Are Not Kid Stuff: An Interview with Jørgen Vig Knudstorp."

 

https://www.lego.com/en-us/games/videogames##sp=368

 

Beyond the Brick: A LEGO Brickumentary

https://www.bricklink.com/v2/main.page

 

https://www.youtube.com/user/LEGO

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Images:

https://www.google.com/search?sa=G&hl=en&q=lego+website+new&tbm=isch&tbs=simg:CAQSlQEJ1dORVtolZroaiQELEKjU2AQaAggVDAsQsIynCBpiCmAIAxIo7gmMCusJjQqGCocK7Qn1CYwJ7xO2PpE9kzfpNqU1hjeWN9c9nz24KBowlyn5c0Vu4DLdoPxx7BRjxunDbWC9kKGPOc3FKcGWP3R2BYuc1YbyVzasq4UZeA68IAQMCxCOrv4IGgoKCAgBEgQqDIMyDA&ved=0ahUKEwi2rvum15TfAhXGylQKHbgCDsMQwg4IKCgA&biw=1440&bih=694

 

https://www.google.com/search?sa=G&hl=en&q=lego+brickcon&tbm=isch&tbs=simg:CAQSlQEJv3wQNS4rf1kaiQELEKjU2AQaAggVDAsQsIynCBpiCmAIAxIo2R7AF8IX2h65F8EX3B62HNoKwxfaP9k_1xj6LNpIo_1T6RKMc-5Ty6MBowfix6RiAFUcbHqdrccwjPmKWYqd260I5im0jRAleANqTR7-a8pkuqL7gb_1N805zs1IAQMCxCOrv4IGgoKCAgBEgQ89kZJDA&ved=0ahUKEwjJzP3E15TfAhUCDHwKHQ5vD74Qwg4IKCgA&biw=1440&bih=694

 

https://www.google.com/search?sa=G&hl=en&q=legoland+grapevine+map&tbm=isch&tbs=simg:CAQSlwEJSs6oUxBiTSwaiwELEKjU2AQaBAgVCAsMCxCwjKcIGmIKYAgDEiiKCYkJ5wnYA_1UTpwr2E48JxR73E_1AhmjX3PaQ1vyenOaY1mTW-J5s1GjAuiC_16f0etfxfr_1JQW8E70AisNr9xpVY25q2JhmxV7e1428HcHzovIOtfCGNp9_1ZYgBAwLEI6u_1ggaCgoICAESBD6SzaYM&ved=0ahUKEwi5q9n92JTfAhXKjVQKHXKFBHAQwg4IKCgA&biw=1440&bih=694

 

https://www.google.com/search?sa=G&hl=en&q=adult+legos&tbm=isch&tbs=simg:CAQSlwEJfmB1XP58J5AaiwELEKjU2AQaBAhCCBUMCxCwjKcIGmIKYAgDEijkBrQG5QamAucGowLGErkd_1AbbEvA2yj72Np01njXvNp42-jbTNcc1GjDMgQVIv8QQCqMZLB4tVdFGHcDqQu2JcdUVoHKDtTf_1AAcjMTuDyc9Ajhf8R25In3cgBAwLEI6u_1ggaCgoICAESBJB1_1foM&ved=0ahUKEwjdmbWW2ZTfAhWSNn0KHcouApkQwg4IKCgA&biw=1440&bih=694

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Arts and Animation

 

Images:

https://www.google.com/search?q=nathan+sawaya+superheroes&source=lnms&tbm=isch&sa=X&ved=0ahUKEwixu_PonZTfAhWVNn0KHfIxAZgQ_AUIDigB&biw=1440&bih=745#imgrc=zhQXzHU0kEk9pM:

 

www.samkenney.com

 

https://www.google.com/search?hl=en&authuser=0&biw=1440&bih=743&tbm=isch&sa=1&ei=4ewNXMjODZWu0PEPjKuK0AY&q=lego+star+wars+millennium+falcon&oq=lego+star+wars+m&gs_l=img.1.0.0l10.26058.26985..28165...0.0..0.75.352.5......1....1..gws-wiz-img.......0i67.FF8QdzPRLNc#imgrc=kF3udxRWXFM3LM:

 

https://www.google.com/search?hl=en&authuser=0&biw=1440&bih=743&tbm=isch&sa=1&ei=oO4NXOuGIJPs9APOrbmoCA&q=lego+marvel&oq=Lego+marv&gs_l=img.1.0.0l10.204275.205390..206792...0.0..0.84.651.9......1....1..gws-wiz-img.......0i67.5SqM9JEav0Y#imgrc=UvRd9aWc4DVLqM:

 

https://www.google.com/search?hl=en&authuser=0&biw=1440&bih=743&tbm=isch&sa=1&ei=cO8NXP-wDLP59AOeyqOACg&q=lego+harry+potter&oq=lego+harry&gs_l=img.3.0.0l10.519002.520547..521654...0.0..0.226.898.10j0j1......1....1..gws-wiz-img.......0i67.Grp7cwOndzo#imgrc=a79RXddRFM34fM:

 

https://www.google.com/search?hl=en&authuser=0&biw=1440&bih=743&tbm=isch&sa=1&ei=e_ENXMX-C8bC0wLih7KIAw&q=lego+jurassic+world&oq=lego+juras&gs_l=img.1.0.0l10.166173.166805..167611...0.0..0.82.353.5......1....1..gws-wiz-img.h_GakrZ7NKI#imgrc=tAYKloAYe5lEEM:

 

https://www.google.com/search?sa=G&hl=en&q=nathan+sawaya&tbm=isch&tbs=simg:CAQSlwEJwqz2ndOTWdMaiwELEKjU2AQaBAgVCAgMCxCwjKcIGmIKYAgDEiijAu4GoQLLEsgS7QbHEtEGogK0HZos6CSHLsIshS7GLM0kviyRKYguGjAUe178AtqiIkQuXD2z571Rg4t80g0sT92i85HKxpy-u80WYC0Siy01CEUqsU3dTScgBAwLEI6u_1ggaCgoICAESBJYR_1Z8M&ved=0ahUKEwjroISI3ZTfAhXJHDQIHek3AHcQwg4IKCgA&biw=1440&bih=694

 

https://www.google.com/search?sa=G&hl=en&q=life+size+lego+creation&tbm=isch&tbs=simg:CAQSlwEJXJRTQuyjy2waiwELEKjU2AQaBAgVCAoMCxCwjKcIGmIKYAgDEiiEB4cCyhDJEOYbwQLHEMIChQfNG88k6y_1OJP0j8DrpOug60CDBLNYuGjD6q2TeHdNXHHyfCVpO8pIQ72NLQci1voI0BgjS97OQVEfu13AUCQzEu_19S3AO8NCYgBAwLEI6u_1ggaCgoICAESBIlaGAMM&ved=0ahUKEwiU9L2c3ZTfAhX9HTQIHWn2A48Qwg4IKCgA&biw=1440&bih=694

 

https://www.google.com/search?sa=G&hl=en&q=van+gogh+starry+night&tbm=isch&tbs=simg:CAQSmQEJJQMstmUNKJsajQELEKjU2AQaBggVCAEICQwLELCMpwgaYgpgCAMSKMMeuQOjF7IexB64HpoNhxeGDKkX9ij3Nfs3sSi9N4EphynbKsYh-TcaMH01auCNn6iUVIzUxNS7z8SthyvDwy7cD8IA5tapHHpyAZQ4_1q4EDOHSgt3xSs65_1CAEDAsQjq7-CBoKCggIARIEKAO7jww&ved=0ahUKEwjlwui23ZTfAhXBGDQIHY3TBg8Qwg4IKCgA&biw=1440&bih=694

 

https://www.google.com/search?sa=G&hl=en&q=lego+nathan+sawaya+best+sculptures&tbm=isch&tbs=simg:CAQSlQEJwBWVvl0nV8AaiQELEKjU2AQaAggVDAsQsIynCBpiCmAIAxIojg-ED4EPxBmLD4YHkxnDGY0PnAXDNfY1jSSFLpsu4iSOJIQu8CeGLhowLi0mNeVa54o1bt5W_15r5a2rM3pP3EttvrcdrvWabGsBKQ-AOOQEICKzVI0mk4OU3IAQMCxCOrv4IGgoKCAgBEgQ7q9t-DA&ved=0ahUKEwiMnfm-3ZTfAhXaHDQIHTF3BNkQwg4IKCgA&biw=1440&bih=694

 

https://www.google.com/search?sa=G&hl=en&q=nathan+sawaya+lego+art&tbm=isch&tbs=simg:CAQSlQEJ8v08TAXbBmwaiQELEKjU2AQaBAgVCAsMCxCwjKcIGmAKXggDEiaiCyuxDsEL8BbxFpUJlwmhCyzDNe0pjzjzJ_1c3qzTiJJEphTW7NhowmnCZ3uRb5Rh_1Jd81ZSRrTtMhOnVdwTPuYG_19yio_1p06_1vnSSHbOzCBSsx5xt5gI3IAQMCxCOrv4IGgoKCAgBEgQmj7S4DA&ved=0ahUKEwiS0ojK3ZTfAhW3HzQIHeeJCIAQwg4IKCgA&biw=1440&bih=694

 

https://www.google.com/search?sa=G&hl=en&q=nathan+sawaya+art&tbm=isch&tbs=simg:CAQSlwEJIFunRtA0w9AaiwELEKjU2AQaBAgVCAQMCxCwjKcIGmIKYAgDEiiDF4UXiRfxFu4L7xaYF6Ee_1RagHrEqpynwIas36SjjNoE3tTfmKvA4GjCKfQAh1kCg-MqUQJ42HoIu-IKD-6UtAhtkFw2Ks5MvoPyPmXpmK5OKXowdDEubRSUgBAwLEI6u_1ggaCgoICAESBMo6KgkM&ved=0ahUKEwiBvvXR3ZTfAhWxFjQIHSt2BMoQwg4IKCgA&biw=1440&bih=694

 

 

https://www.youtube.com/watch?v=8FAt7ze-QLQ

 

https://www.youtube.com/watch?v=u8rKDReS2lc

 

https://www.youtube.com/watch?v=A-pqfER-GWg

 

https://www.youtube.com/watch?v=ABqbrqaeXF0

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From traditional to digital:

 

Aktova, Arina. “Eight Educational Benefits of Playing with Lego.” The Scots College, www.tsc.nsw.edu.au/tscnews/eight-educational-benefits-of-playing-with-lego.

 

https://www.lego.com/en-us/games/videogames##sp=368

 

 

https://www.lego.com/en-us

 

https://www.youtube.com/user/LEGO

 

Images:

 

https://www.google.com/search?biw=1440&bih=741&tbm=isch&sa=1&ei=PlEJXOCvIM2esQX-84yoCg&q=the+first+lego+video+games+in+a+bundle&oq=the+first+lego+video+games+in+a+bundle&gs_l=img.3...6919.8455..8688...0.0..0.99.1079.12......1....1..gws-wiz-img.V91aTKMcYp4#imgrc=IMXNJKCK5OKoiM:

 

https://www.google.com/search?biw=1440&bih=741&tbm=isch&sa=1&ei=SFEJXJ28G5KqtQXJrbXQDA&q=lego+tv+shows&oq=lego+tv+shows&gs_l=img.3..0j0i7i30j0i24l3.297317.312265..312442...8.0..0.117.1835.14j5......1....1..gws-wiz-img.......0i67j0i5i30j0i8i30.CHt3VI3i7Gk#imgrc=Fk4-W8Ndqw5BRM:

 

https://www.google.com/search?q=lego+apps&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjPjaLd7pbfAhWuJTQIHR-iCCcQ_AUIDygC#imgdii=E0AsSS0qaEF7YM:&imgrc=mZHJkOpBNeWOpM:

 

Collaboration with Mega Brands:

 

“The Cycles of Corporate Branding: The Case of the LEGO Company”

 

Images:

 

https://www.google.com/search?hl=en&authuser=0&biw=1440&bih=743&tbm=isch&sa=1&ei=4ewNXMjODZWu0PEPjKuK0AY&q=lego+star+wars+millennium+falcon&oq=lego+star+wars+m&gs_l=img.1.0.0l10.26058.26985..28165...0.0..0.75.352.5......1....1..gws-wiz-img.......0i67.FF8QdzPRLNc#imgrc=kF3udxRWXFM3LM:

 

https://www.google.com/search?hl=en&authuser=0&biw=1440&bih=743&tbm=isch&sa=1&ei=oO4NXOuGIJPs9APOrbmoCA&q=lego+marvel&oq=Lego+marv&gs_l=img.1.0.0l10.204275.205390..206792...0.0..0.84.651.9......1....1..gws-wiz-img.......0i67.5SqM9JEav0Y#imgrc=UvRd9aWc4DVLqM:

 

https://www.google.com/search?hl=en&authuser=0&biw=1440&bih=743&tbm=isch&sa=1&ei=cO8NXP-wDLP59AOeyqOACg&q=lego+harry+potter&oq=lego+harry&gs_l=img.3.0.0l10.519002.520547..521654...0.0..0.226.898.10j0j1......1....1..gws-wiz-img.......0i67.Grp7cwOndzo#imgrc=a79RXddRFM34fM:

 

https://www.google.com/search?hl=en&authuser=0&biw=1440&bih=743&tbm=isch&sa=1&ei=e_ENXMX-C8bC0wLih7KIAw&q=lego+jurassic+world&oq=lego+juras&gs_l=img.1.0.0l10.166173.166805..167611...0.0..0.82.353.5......1....1..gws-wiz-img.h_GakrZ7NKI#imgrc=tAYKloAYe5lEEM:

 

So What?:

 

Beyond the Brick: A LEGO Brickumentary

 

"At LEGO, Growth and Culture Are Not Kid Stuff: An Interview with Jørgen Vig Knudstorp."

 

https://www.lego.com/en-us

 

“The Cycles of Corporate Branding: The Case of the LEGO Company”

 

https://www.youtube.com/user/LEGO

 

Images:

https://www.google.com/search?biw=1440&bih=747&tbm=isch&sa=1&ei=sZ0QXIqCBPDD0PEPv4a-wAY&q=lego+transparent+background&oq=lego+transparent+&gs_l=img.1.0.0l10.1516.1516..2747...0.0..0.75.75.1......1....1..gws-wiz-img.Wn_GlcSHw4Q#imgrc=bYXVeFx5QRuknM:

 

https://www.google.com/search?tbm=isch&q=lego+spaceship+gif&chips=q:lego+spaceship+gif,g_1:animated&usg=AI4_-kQC72cfsIGaZE-s8R2kV5hKoP2R8Q&sa=X&ved=0ahUKEwif2Y_Bz5nfAhUJiVQKHTCwDLIQ4lYIJSgA&biw=1440&bih=747&dpr=1#imgrc=kboGXy9wJrmfLM:

 

https://www.google.com/search?biw=1440&bih=747&tbm=isch&sa=1&ei=BqUQXJn4C4qH0gLd5ZOoDQ&q=lego+logo+transparent+yellow&oq=lego+logo+transparent+yellow&gs_l=img.3...16020.17959..18562...0.0..0.71.474.7......1....1..gws-wiz-img.......0j0i30.QR5CEaptbHc#imgrc=PpxYvleWb3dfwM:

 

 

 

Gender:

 

“5 Things We Learned About LEGO's Boy & Girl Lines.” Consumerist, 27 Sept. 2016, consumerist.com/2016/05/26/5-things-we-learned-about-legos-boy-girl-lines/.

 

LaFrance, Adrienne. “How to Play Like a Girl.” The Atlantic, Atlantic Media Company, 1 June 2016, www.theatlantic.com/entertainment/archive/2016/05/legos/484115/?utm_source=atltw.

 

Images:

https://www.google.com/search?q=girl+writes+letter+to+legos&tbm=isch&source=iu&ictx=1&fir=tdcR1CwUowIqFM%253A%252Cco5vMJT6rBIkVM%252C_&usg=AI4_-kR3Zc1Q9GFb9kHHeUoTD8503VBUOw&sa=X&ved=2ahUKEwjtj7C7yJTfAhW1HTQIHd8gDv0Q9QEwAnoECAYQBA#imgrc=_vpDDgvi8QBGFM:

 

https://www.google.com/search?hl=en&biw=1440&bih=729&tbm=isch&sa=1&ei=vIAQXPesF_XL0PEPi4C6gAk&q=boy+vs.+girl+lego&oq=boy+vs.+girl+lego&gs_l=img.3...801363.805739..806134...0.0..0.90.1272.17......1....1..gws-wiz-img.......0j0i67j0i30j0i8i30.dNheVIvM1-c#imgrc=hjrXBaiKQcS5cM:

 

https://www.google.com/search?hl=en&biw=1440&bih=729&tbm=isch&sa=1&ei=vIAQXPesF_XL0PEPi4C6gAk&q=boy+vs.+girl+lego&oq=boy+vs.+girl+lego&gs_l=img.3...801363.805739..806134...0.0..0.90.1272.17......1....1..gws-wiz-img.......0j0i67j0i30j0i8i30.dNheVIvM1-c#imgrc=wAbDONLvomVytM:

 

https://www.google.com/search?hl=en&biw=1440&bih=729&tbm=isch&sa=1&ei=44MQXNG9N6S80PEPqe28wAQ&q=lego+scientist&oq=lego+scien&gs_l=img.3.0.0l10.5700.7586..9151...0.0..0.87.749.10......1....1..gws-wiz-img.......0i67.4AzTF9w9Jc0#imgrc=AwouNVbTKn1QkM:

 

 

Celebrities who love LEGO:

 

Guy, The Brick. “CFOL - Celebrity Fans of LEGO.” Brick Hello - All Things LEGO, Brick Hello - All Things LEGO, 23 Apr. 2017, www.brickhello.com/single-post/2017/04/23/CFOL---Celebrity-Fans-of-LEGO.

 

Images

 

https://www.google.com/search?q=ed+sheeran+and+lego&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjK1vLyzJTfAhUEwFQKHbI6D9EQ_AUIDygC&biw=1440&bih=743#imgrc=8dS2F4RcT2ON_M:

 

https://www.google.com/search?biw=1440&bih=694&tbm=isch&sa=1&ei=kgcOXLOJH_yx0PEP5dK6wAc&q=dwight+howard+now&oq=dwight+howard+now&gs_l=img.3..0j0i8i30.6197.21427..21724...2.0..0.95.309.4......1....1..gws-wiz-img.......0i67.owqnDiJo-nc#imgrc=EaJTf98AOBCkzM:

 

https://www.google.com/search?q=david+beckham+lego&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiFqtOm0pTfAhUSKnwKHWyHAQAQ_AUIDygC&biw=1440&bih=694#imgrc=-QTcZ7hk9i5qKM:

 

https://www.google.com/search?biw=1440&bih=747&tbm=isch&sa=1&ei=mKIQXLanAsiT0gKev6egCw&q=britney+spears&oq=britney+spears&gs_l=img.3..0j0i67l2j0l2j0i67j0l3j0i67.2627.2627..2985...0.0..0.70.70.1......1....1..gws-wiz-img.uJe6tW7tSn8#imgrc=Pknzw1bAL4-1xM:

 

https://www.google.com/search?q=brad+pitt&source=lnms&tbm=isch&sa=X&ved=0ahUKEwicoJunzpnfAhWJ_lQKHQjMDYAQ_AUIDygC&biw=1440&bih=747#imgrc=sdeGaBiei92l_M:

 

 

 

 

 

Bibliography

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