Historically, LEGO has mainly focused on typically male products such as cars, ships, knights, castles, airplanes, superheroes, and other ultra masculine products. Although these are not exclusively male-oriented products, statistics showed a mostly all male demographic. To reach a bigger audience, LEGO created "LEGO Friends", a collection and youtube show specifically targeting girls. But LEGO's attempt completely backfired and created a long-lasting gender issue for the company. The show featured a pink and purple theme with helpless, bubbly, and generic female characters surrounded by powerful men. The physical set provided girls the opportunity to build different forms of houses. Needless to say, LEGO created a bigger problem rather than solving it. By reinforcing those stereotypes, LEGO became a bad influence on young girls and drove away disgusted mothers. However, in recent years, LEGO has been improving their female inclusivity and gender-neutral products (check out the letter at left from a little girl requesting more female-driven products). Although it's almost impossible to avoid gender, there has been a decrease of obvious gender bias in marketing and product design with the bettering of LEGO friends and general buildable toy sets.