With the internet rapidly growing, children began focusing much less on the physical world moving their attention to the virtual one. Youtube, a video sharing site, became an endless sea of captivating videos that children could spend hours browsing through without getting bored. How does a simple toy company stay relevant in an age where sites such as Youtube offer a universe that LEGO could only dream of becoming? As the saying goes, if you can't beat them, join them, and that's exactly what LEGO did.

 

More examples:

Video games

TV shows

Movies ​

Apps